CONCEIVE · CURATE · COLLABORATE

Enabling Brands to Narrate
Their Own Stories

The Ganges Factor (TGF) is a multifaceted media and BTL company that seamlessly integrates marketing, branding, and experiential communication strategies to bring compelling stories to life.

✓ Confidential & NDA Protected · Connecting leading brands with captive audiences worldwide.
0
Years Combined Leadership
0
Core Verticals Across Media & BTL
0
Global Markets Spanned
0
Years Founder Expertise
Flagship Capabilities

Engineered for Massive Brand Impact

Scroll to experience our core experiential capabilities — designed and executed at global scale.

01 / Turnkey Exhibitions

India Pavilions & Tech-Driven Expos

From architectural ideation to full-scale fabrication. We represent the nation’s pride at premier international exhibitions including CPHI India and Arab Health Dubai.

PHARMEXCIL CPHI & Arab Health Dubai Flagships
Custom 3D experiential stalls (Panasonic, Spark Minda)
Exhibition Pavilion
02 / Cinema Dominance

360° Multiplex & Cinema Advertising

Exclusive on-screen formats, lobby brand takeovers, and co-curated naming rights across PVR INOX. Engage captive premium audiences when their attention is 100% focused.

Instax × PVR INOX 360° Campaign (26 cinemas, 9 cities)
Audi door branding, cube stacks, and sampling
Cinema Activation
03 / High-Mobility OOH

Transit, Canters & Airport Networks

Continuous street-level exposure across high-density arterial routes. We deploy mobile branded canters, bus shelter networks, and premium airport sampling touchpoints.

ASICS high-mobility urban canters tour
National airport branding & passenger sampling
OOH Media Canters
04 / AI & Digital Content

AI Destination Films & Viral Storytelling

Merging generative AI with storytelling. Producing cinematic commercial films for Sterling Holidays, viral campaigns with 1.4M views for Heritage, and D2C commerce optimization for Faber.

Sterling Holidays AI-generated cinematic films
1.4M views & 3X brand share-of-voice surges
AI Destination Films
05 / MICE & Cultural Conclaves

Corporate Conclaves & Live Mega Festivals

Flawless end-to-end execution of dealer meets, corporate offsites, and massive live public festivals. Hosting thousands of partners with high-production stage designs.

Yokohama Dealer Meet Vizag & Gen-X 'Milaap'
Red FM 93.5 Dugga Dugga Sounds of Sharodiya
Dealer Conclave
06 / Retail Environments

Retail Experience & Turnkey Interiors

Delivering branded store networks nationwide. Turnkey design and fit-outs for Century Ply Arena Express across 14 cities, and flagship branches for Axis Bank and AU Bank.

Century Ply DODO stores across 14 cities
Bank branch design and execution (Axis & AU Bank)
Retail Store Design
Our Services

The Complete Media & Experiential Suite

From strategic ideation and creative narrative crafting to physical fabrication and high-impact digital delivery.

01 / MEDIA BUYING

Media Buying Solutions

Strategic media buying across Radio, Cinema, and OOH for maximum brand visibility, high frequency, and sustained recall.

  • Pan-India Cinema (PVR INOX on-screen & lobby)
  • Airports, canters, bus shelters & unipoles
  • National & regional radio networks
02 / EXHIBITIONS

Exhibitions & Events

Turnkey exhibition partner — from ideation and 3D architectural conceptualization to bespoke stall fabrication and seamless on-ground management.

  • India Pavilions at international expos (Dubai, Europe)
  • Custom tech-driven exhibition pavilions
  • End-to-end fabrication & on-site management
03 / MICE

MICE Solutions

Meetings, Incentives, Conferences, and Exhibitions. Strategic ideation, thematic conceptualization, VIP hospitality, and flawless execution.

  • Dealer conferences & regional partner meets
  • Annual corporate offsites & leadership conclaves
  • Global destination planning & logistics
04 / EXPERIENTIAL

Brand Activation & Sponsorships

High-impact brand activations, mall pop-ups, festival partnerships, and sponsorship programs connecting brands with consumers emotionally.

  • 360° Cinema and mall activations
  • Live stage concert sponsorships (e.g. Marham Live)
  • Product sampling & experiential consumer interactions
05 / INNOVATION

AI-Driven Branded Content

Cutting-edge AI-powered destination films, CGI illustrations, and digital commercials designed for high conversion on social and digital media.

  • Generative AI cinematic brand videos
  • Scalable digital assets & creative illustrations
  • Short-form viral content production
06 / DIGITAL GROWTH

Digital Marketing & SMM

Integrated digital strategies building online dominance, social community growth, influencer engagement, and measurable business outcomes.

  • Social media management (Heritage, Simba Beer)
  • Influencer campaigns & viral contests (Snickers)
  • Amazon & D2C commerce optimization (Faber)
07 / CELEBRITY & AFFILIATES

Celebrity & Affiliate Marketing

Leveraging high-profile celebrity endorsements, talent management, and performance-based affiliate networks to skyrocket brand credibility, engagement, and conversion volume.

  • A-List Bollywood & regional celebrity tie-ups
  • Performance affiliate marketing networks
  • Influencer collaboration contracts & compliance
Campaigns In Motion

Recent Accomplishments — In Motion

Watch our live executions, cinematic brand films, and international pavilion showcases.

INSTAX × PVR INOX

Marham Live On Stage — Memory Partner

Curated memory-partner experiential campaign across Mumbai, Ahmedabad, Gurgaon & Jaipur. Live on-stage instax photo-ops and instant physical prints for every audience member.

✓ 4 Major Metros Toured ✓ 100% Audience Engagement
WHX Dubai 2025

India Pavilion — World Health Expo Dubai

Conceptualized, fabricated, and managed the prestigious India Pavilion representing national healthcare innovations in Dubai.

INBREW Cinema Commercial

Green Label Cinema Film '26

High-production brand film produced exclusively for the big screen, captivating movie-goers across premier theatre chains.

Our Portfolio

Proven Impact Across Diverse Sectors

Explore our hallmark projects spanning international exhibitions, cinema dominations, OOH campaigns, and turnkey interiors.

Pharmexcil CPHI Exhibition Pavilion
PHARMEXCIL · CPHI & PMEC INDIA

India Pavilion at Premier Pharma Expo

Curated and executed the monumental India Pavilion at South Asia's premier pharma exhibition in India Expo Centre, Greater Noida.

📍 Greater Noida · Turnkey Fabrication
Arab Health Dubai Global Expo
PHARMEXCIL · DUBAI

Arab Health Dubai 2025

Conceptualized and curated the flagship India Pavilion at the Middle East's most prominent healthcare trade event.

📍 Dubai, UAE · International Presence
Terumo India Experiential Art
TERUMO INDIA

Skill India Lab & Mount Fuji Installation

Designed the entire corporate brand space and Skill Lab featuring an immersive 3m × 2.5m Mount Fuji artistic installation in Gurugram.

📍 Gurugram · 3D Art Installation
Instax PVR INOX Cinema 360°
FUJIFILM INSTAX × PVR INOX

360° Cinema Activation Campaign

High-recall 3-month activation across 26 premier cinemas in 9 cities featuring lobby photo-booths, on-screen slides, and PVR digital integrations.

⚡ 26 Multiplexes · 9 Cities · 3 Months
Artize Cinema Cinema Ads
ARTIZE / JAQUAR

On-Screen Luxury Format Dominance

Full-motion FCT and premium static slides across high-end multiplex screens maximizing luxury sanitaryware brand recall.

🎬 On-Screen High-Impact Format
ASICS Canters Mobile OOH
ASICS

Mobile Canters High-Visibility Tour

Customized mobile canter branding rolling across high-density urban transit nodes and marathon venues for on-the-move advertising impact.

🚚 Urban Mobile Transit Dominance
Sterling AI Films AI Content
STERLING HOLIDAYS

"Holiday Differently" AI Destination Films

AI-generated scenic travel films crafted with generative AI video models showcasing exotic vacation destinations and unique experiences.

🤖 Generative AI Video Production
Heritage Foods Viral Digital
HERITAGE FOODS

Contest: "My Heritage My Pride"

Viral campaign generating 1.4 Million views, 16,000 hours of watch time, 2X follower growth, and a 3X surge in brand Share of Voice (SOV).

📈 1.4M Views · 16,000 Watch Hours
Faber Content E-Commerce & D2C
FABER INDIA

Influencer Videos & Amazon Commerce

Complete optimization of product listings on Amazon & D2C with influencer video recipes, rich A+ content, and enhanced conversions.

🛒 D2C & Amazon Commerce Growth
Yokohama Dealer Meet MICE & Conclave
YOKOHAMA

Regional Dealer Meet — Vizag '26

Conceptualized and executed the high-energy annual dealer conference in Visakhapatnam with stage production, keynote curation, and awards.

🤝 100+ Dealer Partners Hosted
Dugga Dugga Festival Cultural Fest
RED FM 93.5

Dugga Dugga Festival — Sounds of Sharodiya

Turnkey event management for the 3rd edition of East India's premier musical and cultural festival in Kolkata with massive public turnouts.

🎶 Premier Musical Festival · Kolkata
Century Ply Stores Retail Interiors
CENTURY PLY

Century Arena Express across 14 Cities

Design and execution of DODO model brand experiential retail stores across 14 Indian cities, including full site recces and turnkey fit-outs.

🏬 14 Cities Nationwide Rollout
Our Leadership

Visionary Leadership Driving Excellence

Guided by industry stalwarts with over two decades of transformative experience across media networks and marketing conglomerates.

Debojit Banerjee
Founder

Debojit Banerjee

Experiential marketing strategist with 26+ years of expertise in Sales, Brand Solutions and Activation — spanning Cinema, Print, Radio, OOH, Events, and Exhibitions. Debojit has spearheaded marquee campaigns for India's largest conglomerates.

Kaustav Niyogi
Chief Mentor

Kaustav Niyogi ("Kosty")

Award-winning creative director, ad-film producer, Hindi movie director, lyricist, music composer and scriptwriter. Kosty believes creativity emerges after trying and failing many times — and that the best way to stay young is to keep learning.

Senior Leadership & Core Team

Neha Bajaaj

Neha Bajaaj

Business Head – Media & Brand Solutions

Sumit Singh

Sumit Singh

National Head – Agency Business

Jaydeep Mazoomdar

Jaydeep Mazoomdar

Business Head & Co-curator – Experiential

Nikhilesh Datta Banik

Nikhilesh Datta Banik

Head – Planning & Strategy

Ankit Talan

Ankit Talan

Creative, Content & Digital

Sanjay Verma

Sanjay Verma

National Head – MICE

Arghya Dey

Arghya Dey

National Head – Retail

VA

Vinay Abraham

Region Head – South

Global Footprint

International Presence Across 5 Continents

Enabling cross-border brand showcases and international pavilions across key global commercial hubs.

Gaurav Gupta US & Canada

Gaurav Gupta

Daniel Kozik Europe

Daniel Kozik

Philip South East Asia

Philip

Praveen Suri GCC & Africa

Praveen Suri

Trusted By Giants

Our Esteemed Clients & Partners

Trusted by leading brands across Pharma, FMCG, Durables, AlcoBev, Financial Services, and Entertainment.

TGF Esteemed Clients
Get in Touch

Let’s Build Something Great Together

Have an upcoming exhibition, cinema campaign, MICE conclave, or digital marketing mandate? Partner with TGF for award-winning storytelling and flawless execution.

Direct Line
+91 98113 05705
Email Support
debojit@tgf.net.in